General Plan Elements: Visioning + Branding

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Community visioning and branding are processes that communities undertake to deliberately shape their identity, set long term goals, and create a distinct image that future development can align to.  These processes typically involve engaging residents, business owners, and local leaders to collectively envision the future they want and establish a recognizable brand that reflects the community’s values, strengths, and aspirations.

Community branding goes beyond logos and slogans to encompass the overall perception and reputation of the community. When conducted thoughtfully and inclusively, it can contribute to the development of vibrant, cohesive, and resilient communities that are well positioned for growth and positive transformation.

Working with stakeholders on an ongoing basis will help keep them informed of adjustments to branding. Building a continuous improvement cycle for your marketing will ensure the community branding is relevant and effective.

Special Note: The Office of the Property Rights Ombudsman has provided funding for this training program from the 1% surcharge on all building permits in the State of Utah.

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